Projects
Flowe(RED)
Aim
To provide a platform to launch the Flowe(RED) brand, a new offering from the (RED) team. The concept for behind it was to utilise consumer power; so that every time a (RED) product is bought, the profits go straight to the Global Fund to help eliminate AIDS in Africa.
Results
Sales of Flowe(RED) Bouquets smashed targets by 300% in the first week of sales and so far, (RED) partners and events have generated over $140million for the Global Fund to help eliminate AIDS in Africa.
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