Projects
- Shaping the Future
- EnergySmart™
- Energy Savers Report
Aim
To help British Gas explain it's green propostion to its customers and potential customer base.
Results
A full campaign was designed to communicate the Green proposition called Our Universe. The campaign ran rich media across a number of placements and took the user to a community within the site with a continued animated brand experience.
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Projects
- Shaping the Future
- EnergySmart™
- Energy Savers Report
Aim
To help British Gas explain their new metering propostion, which for the first time gave the customer the ability to manage their energy usage online and remove the need for estimated energy bills.
Results
This campaign gave the user control, plunging the advertising portal into darkness at the flick of a switch. An overlay then swept across the page, showcasing the free energy monitor and highlighting the benefits of being in control.
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Projects
- Shaping the Future
- EnergySmart™
- Energy Savers Report
Aim
To make a user-friendly version of the Energy Savers Report, designed to make users more aware of the costs of their fuel usage to themselves and the environment. The original version contained 7 steps, approximtely 32 questions to answer and numerous sub-categories appearing and increasing the process and number of clicks. All in all there was a total of 10 pages for one form!
Results
The site was designed specifically with usability in mind with just four steps and a simple navigation system that allowed the user to flex between different steps in the project at will. The steps made assumptions to the usage of users with some basic postcode information which became more accurate as they continue their journey, meaning that they could receive information at any point. Once completed the form integrated an e-commerce section that cross-sold the energy saving items that they would specfically benefit from.
